Are you looking for new ways to design your retail space so that it is built to sell? The secret is to design it in a way that reflects the mission and values of your brand. In both the short run and long run, you need to focus on the main goals of every brick and mortar business, and that is to sell your products. However, this is easier said than done. The following sections will give some insight into the best retail design tips that are available today, so that you can elevate your retail business to the next level.
First Impressions Count!
The most important thing for physical stores is to make a good first impression with customers. For example, when they first enter your store, the first place that they will step into is called the decompression zone. This space is crucial because it often decides whether or not the customer will enjoy their experience or choose to buy something from your store. Note that every customer will subconsciously or consciously notice the atmosphere, the quality of the design and this might affect the way they view your products as well.
Decompression Zone
How should you furnish and design your decompression zone? Despite what your instincts might tell you, it is never a good idea to place important signage in this area. The reason is that when customers first enter your store, they might not be used to the new environment. In this period of adjustment, it is unlikely that they will remember or pay any care to large signages.
Similarly, you should never place your key products in the decompression zone. While it is true that you should always try your best attempt to showcase your important products, you can choose to do this in other parts of your store. Additionally, you should ensure that the lighting and flooring contrasts with the outside world. It has also been shown that most customers walk to the right once they leave the decompression zone. If you want, you can design your retail store so that customers are guided to the right in a subtle manner.
Create a Naturally Flowing and Comfortable Layout
When you own a retail business, it is essential to make sure that your customers always feel comfortable. Thus, the wise thing to do would be to give them the most space as possible. Studies have shown that customers are much less likely to walk through an aisle if it is crowded with other customers. In order to avoid this, ensure that your product displays are not too close in proximity. The key is to make your store as spacious as you can.
Creating an illusion of added space can be a fairly easy task. All you need to do is to install a few mirrors around the store that can make the space seem larger than it actually is. You can make the mirrors face the outside of your store at an incline to reflect more light and make the space look more open.